Reports & Guides
Our reports bring together the latest benchmarking data, actionable strategies, and cutting-edge industry research.
INDUSTRY RESEARCH REPORTS
The State of Retail Commerce 2026
How the strongest retail commerce brands will execute record-breaking performance in 2026
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The 2026 Marketing Planning Guide
A practical guide to building smarter budgets, allocating spend, and driving profitable growth in 2026
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The State of Beauty
A full-funnel measurement playbook for retail beauty brands scaling across DTC, Amazon and TikTok Shop
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Halo: Measure and Grow Beyond .com
New evidence revealing the hidden impact of your marketing - across Amazon, TikTok Shop, and beyond.
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Fospha's Growth Accelerator Guide
Full-Funnel Strategies, Frameworks, and Benchmarks for Sustainable Growth in 2025
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Black Friday Cyber Monday Report 2024
Step behind the curtain of BFCM 2024 to discover how the best brands broke records.
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Ultimate Snapchat Playbook
The latest insights from Fospha, New Engen, and Snapchat themselves on how to craft a winning Snapchat strategy.
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Black Friday Cyber Monday Report 2023
Discover the winning strategies and insights from the most important annual event for eCommerce brands.
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AD PLATFORM PLAYBOOKS
Fospha's AppLovin Playbook
How to launch, scale, and measure effectively on AppLovin’s AI-driven platform
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The 2026 TikTok Playbook
Full-funnel insights and best practices for TikTok with Smart+, GMV Max, Symphony & more
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Demand Gen and YouTube Playbook
Spark demand, fuel discovery, and amplify downstream performance through full-funnel investment
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Performance Max and Google Search Playbook
Cultivate cross-channel synergies, reduce wasted ad spend and maximize blended performance
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Google Peak Playbook 2025
Optimize Performance Max, Paid Search, Demand Gen and YouTube to maximize sales this peak period
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State of eCommerce Report Q1 2024
Your essential guide to the latest trends and strategies in eCommerce the digital marketplace
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Educating on brand investment & business outcomes
New research reveals the connection between brand investment & business outcomes
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The Fabric of Growth
A practical guide to full-funnel marketing for retail fashion brands
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