Daily, ad-level measurement that flows directly into the systems that act on it

Core measures daily, cross-channel performance down to the ad level - giving teams a trusted view for reporting, optimization and planning.

What is Core?

The most actionable Daily Media Mix Model (MMM) that quantifies the impact of every impression, view, and click down to the ad level.

Total channel scope — impression to conversion

See the total impact of every channel across Paid Social, video, and display — replace siloed and biased reporting with one unified view.

Daily actionable outputs

While traditional MMMs update quarterly, Core delivers modelled outputs every 24 hours, so you can operationalize daily across the business with high-frequency measurement.

Ad-level granularity

Core's ad-level actionability provides granular measurement showing what's really working at the creative level.

How Core works

Unlike traditional MMM tools, Core delivers strategic insights daily - built to be operationalized across the business and for automation.

Built for modern measurement

Core's Daily MMM measures true upper-funnel impact — capturing what platform-reported data can't — for consistent, like-for-like channel comparisons.

Ensemble-powered precision

Core combines deterministic, correlative and causal models to solve different measurement challenges and uncover real incremental performance.

Retrained, daily

The model updates every day with live data on promotions, offline marketing and market shifts - keeping outputs aligned with reality.

Transparent by design

Every validation metric and model layer is visible in-platform, helping you verify accuracy and build trust internally.

Use Core for

Total channel visibility

Turn every impression, view, and click into measurable impact.

Built on Fospha's Daily MMM, Core measures the total impact of Meta, TikTok, and YouTube — including lag effects and offline calibration.

Daily measurement

While traditional MMMs update quarterly, Core delivers fresh, modelled insights every day, balancing speed, scope and rigour so you can act with confidence.

Granular ad-level insights

See what truly drives growth.

Drill down to ad and creative performance with statistical precision, turning high-level MMM outputs into daily, actionable optimization.

Ready to measure the full funnel and grow?

Leading brands use Core

Core’s full-funnel measurement helps marketers optimize from channel down to ad-level, in order to maximize today’s demand while investing in tomorrow’s.

Kelly Robinson
Head of Paid Media
"Before Core, we were stuck in short-term measurement cycles. We couldn’t prove the revenue impact of the budget we were already allocating to upper-funnel campaigns, let alone ask for more."

See Core in action

Maximize upper-funnel's true value with leading impression measurement

Case Study
Adanola: Full-Funnel Strategy Achieves Explosive Growth and Unprecedented ROAS with Fospha

2.15X
US blended revenue growth YoY

Invest full-funnel with daily, granular insights

Case Study
Cracking the growth code: How MagBak boosted revenue by 40% with Fospha

+40%
blended revenue YoY

FAQs

Can I access Fospha data through my AI tools?
Yes. Fospha MCP connects your Fospha measurement directly to AI tools like Claude and ChatGPT - so you can ask questions about your performance data in plain language and get answers back in seconds, using the same data that's in your Fospha dashboard. No login required.

What does the Fospha onboarding process look like?
Getting started with Fospha is quick and painless— most of our clients are up and running in less than 28 days with minimal effort.

How long does it take to get started with Fospha?
Fospha delivers the fastest time-to-value in marketing measurement, with most clients fully live in under 28 days.

How do I know your model is accurate?
We take accuracy seriously. Our model undergoes daily quality checks to ensure reliable, fair measurement you can trust.

Is Fospha privacy safe?
Yes, Fospha is built for privacy-first measurement, today and in the future.

How is Fospha different from traditional MTA, MMM, and other marketing measurement solutions?
Fospha uniquely combines the best of both worlds by unifying always-on measurement signal with Daily MMM - something our competitors simply don't offer.

Which channels does Fospha measure?
Fospha measures your entire channel mix, from brand awareness to conversions, giving every channel fair credit using privacy-safe Daily MMM.