# Daily, ad-level measurement that flows directly into the systems that act on it

Core measures daily, cross-channel performance down to the ad level - giving teams a trusted view for reporting, optimization and planning.

## What is Core?

The most actionable Daily Media Mix Model (MMM) that quantifies the impact of every impression, view, and click down to the ad level.

## Total channel scope — impression to conversion

See the total impact of every channel across Paid Social, video, and display — replace siloed and biased reporting with one unified view.

## Daily actionable outputs

While traditional MMMs update quarterly, Core delivers modelled outputs every 24 hours, so you can operationalize daily across the business with high-frequency measurement.

## Ad-level granularity

Core's ad-level actionability provides granular measurement showing what's really working at the creative level.

## How Core works

Unlike traditional MMM tools, Core delivers strategic insights daily - built to be operationalized across the business and for automation.

### Built for modern measurement

Core's Daily MMM measures true upper-funnel impact — capturing what platform-reported data can't — for consistent, like-for-like channel comparisons.

### Ensemble-powered precision

Core combines deterministic, correlative and causal models to solve different measurement challenges and uncover real incremental performance.

### Retrained, daily

The model updates every day with live data on promotions, offline marketing and market shifts - keeping outputs aligned with reality.

### Transparent by design

Every validation metric and model layer is visible in-platform, helping you verify accuracy and build trust internally.

## Use Core for

### Total channel visibility

Turn every impression, view, and click into measurable impact.

Built on Fospha's Daily MMM, Core measures the total impact of Meta, TikTok, and YouTube — including lag effects and offline calibration.

### Daily measurement

While traditional MMMs update quarterly, Core delivers fresh, modelled insights every day, balancing speed, scope and rigour so you can act with confidence.

### Granular ad-level insights

See what truly drives growth.

Drill down to ad and creative performance with statistical precision, turning high-level MMM outputs into daily, actionable optimization.

### Ready to measure the full funnel and grow?

### Leading brands use Core

Core’s full-funnel measurement helps marketers optimize from channel down to ad-level, in order to maximize today’s demand while investing in tomorrow’s.

**Kelly Robinson**  
Head of Paid Media  
"Before Core, we were stuck in short-term measurement cycles. We couldn’t prove the revenue impact of the budget we were already allocating to upper-funnel campaigns, let alone ask for more."

### See Core in action

### Maximize upper-funnel's true value with leading impression measurement

Case Study  
Adanola: Full-Funnel Strategy Achieves Explosive Growth and Unprecedented ROAS with Fospha

**2.15X**  
US blended revenue growth YoY

### Invest full-funnel with daily, granular insights

Case Study  
Cracking the growth code: How MagBak boosted revenue by 40% with Fospha

**+40%**  
blended revenue YoY

## FAQs

**Can I access Fospha data through my AI tools?**  
Yes. Fospha MCP connects your Fospha measurement directly to AI tools like Claude and ChatGPT - so you can ask questions about your performance data in plain language and get answers back in seconds, using the same data that's in your Fospha dashboard. No login required.

**What does the Fospha onboarding process look like?**  
Getting started with Fospha is quick and painless— most of our clients are up and running in less than 28 days with minimal effort.

**How long does it take to get started with Fospha?**  
Fospha delivers the fastest time-to-value in marketing measurement, with most clients fully live in under 28 days.

**How do I know your model is accurate?**  
We take accuracy seriously. Our model undergoes daily quality checks to ensure reliable, fair measurement you can trust.

**Is Fospha privacy safe?**  
Yes, Fospha is built for privacy-first measurement, today and in the future.

**How is Fospha different from traditional MTA, MMM, and other marketing measurement solutions?**  
Fospha uniquely combines the best of both worlds by unifying always-on measurement signal with Daily MMM - something our competitors simply don't offer.

**Which channels does Fospha measure?**  
Fospha measures your entire channel mix, from brand awareness to conversions, giving every channel fair credit using privacy-safe Daily MMM.