Measurement that changes what happens next.
future.
economy.
company.
Most measurement has an actionability gap. Fospha closed it. Meet the Measurement OS integrated at the heart of the stack — every ad, every marketplace, delivering thousands of incremental outcomes for leading retail commerce brands, every day.
The Fospha advantage
Measure everything
Measure the full impact of every ad on web, Amazon, TikTok Shop and beyond, every day.
[Trust the numbers \ \ See the model work. Validate the outcomes.\ \ [Act on it everywhere \ \ End-to-end. From insight to action to incremental impact. Automatically.\ \ [Know where to grow next \ \ Benchmarks, forecasting, and market intelligence so brands have the proof to do something completely new.\ \
Brands on Fospha's Measurement OS achieve 30% higher ROAS than the market
Fospha gives brands the insight to optimize what’s working today - and the confidence to invest in what drives incremental growth tomorrow. Delivering smarter decisions and stronger returns.
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Measurement rebuilt for the rate decisions get made.
Integrated to fill the gaps left by legacy tools.
Calibrated to move beyond correlation.
Corrected for the bias built into click-based measurement.
Most brands are running a fragmented stack: GA4 for daily decisions, a quarterly MMM for planning, occasional incrementality tests for big bets. None of it connects. None of it covers marketplaces. None of it closes the loop between measurement and action. Fospha brings it all together in one complete system: every channel, every marketplace, every day. One number your whole team can build and automate from.
Traditional Marketing Mix Models
Fospha's Media Mix Model
Pure correlation
Beyond correlation
Quarterly reports
Daily outputs
Channel-level view
Ad-level granularity
Historical and static
Predictive forecasting
Manual interpretation
Automation-ready
Black-box models
Transparent science
One Measurement OS to report, plan, and optimize across every ad, everywhere you sell, every day.
Measure the full impact of every ad — web, Amazon, TikTok Shop and beyond, daily.
Have the proof to do something completely new, from insight to incremental impact. Automatically.
Core
Daily, ad-level measurement that flows directly into the systems that act on it
Spend smarter, grow faster. Fospha's always-on Daily MMM provides tools for all teams - from CMO to channel manager.
Measure and quantify the impact of every impression, view, and click from campaign down to ad-level, across all your sales channels like DTC, Amazon, and TikTok Shop. Fospha delivers strategic insights daily to help brands optimize for short and long-term efficiency.
Beam
Know your next best dollar — forecast incremental returns
Identify and harness opportunities for profitable growth with Bayesian saturation curves for every channel and objective so you can see exactly how far your budget can go before you spend it.
Forecast ROAS and CAC at different investment levels, pinpoint the point of diminishing returns, and maximize the impact of your marketing budget.
Halo
One system — DTC, Amazon, and TikTok Shop
Measuring the cross-channel halo effect on marketplaces is impossible using DTC metrics and tools. Without unified measurement, media budgets miss crucial marketplace revenue.
Halo leverages incremental forecasting models to measure how your paid media drives sales across Amazon, TikTok Shop, and retail marketplaces. Optimize marketplace performance and drive profitable growth.
Glow
Beta
Prove that brand drives revenue
Prism
Turn measurement into automated action
Prism delivers incremental growth at scale, especially in channels and markets that get deprioritized when teams are stretched.
Budget changes reflect the full cross-channel impact of your marketing, not just ad platform reporting, so spend never shifts based on silo’d signals.
Channel efficiency improves automatically — Prism reduces budgets when performance drops, so no dollar stays in an underperforming campaign longer than it should.
Fospha AI
Ask Fospha AI
Ask your Fospha data anything.Get answers to your performance questions directly in the Fospha dashboard, or connect your data to the AI tools you already use with our MCP.
Inside Fospha, it's your in-dashboard marketing strategist. Ask any performance question and get the answer the moment you need it.
Outside Fospha, plug your measurement into the AI tools your team already uses — like Claude or ChatGPT. Build a workflow once and have a report land in your exec team's inbox every week.
The science that makes trust possible and action inevitable.
Over a decade of R&D, built by the same team using the same methodology that has powered growth for Gymshark, Huel, Dyson, and hundreds of the world's fastest-growing retail brands. The result is a proprietary, always-on measurement system with a Media Mix Model at the core, delivering what legacy tools can't: daily, impression-led, full-funnel measurement that is transparent, validated, and ready to power automation.
Glass-box science\ \ No black boxes here. Fospha is a complete glass box, giving you visibility into every model layer, validation metric, and decision rule - with daily, ad-level outputs because trust is what fills the gap between measurement and action. Ensemble methodology\ \ Think of it like having an entire team of data scientists working for you every day. Deterministic, correlative, and causal models working together — each engineered to solve a specific measurement challenge. Click modelling for deterministic conversion paths, impression modelling for upper-funnel influence, Bayesian saturation curves for marginal returns. The rigour of a full MMM at the speed and granularity brands actually need. Built for a privacy-first world\ \ Pixels over-credit bottom-funnel channels and break entirely on marketplaces like Amazon. We moved away from pixel-based tracking early — rebuilding measurement from the ground up to give every channel, including the ones that generate demand, the credit it deserves. Science & Strategy Squad\ \ Your dedicated measurement experts — running incrementality tests, integrating standalone MMMs, and setting your measurement learning agenda so trusted data translates into outcomes, not just outputs.
Scientific Rigor
High Frequency
Market Context Applied
Signal Loss Free
End-to-end. Every team. Every decision. Driving incremental outcomes, every day.
Our Measurement OS unites Finance, Marketing, Data, and Leadership with a shared view of performance and profitability — combining daily measurement, forecasting, and optimization.
CMO CFO CHANNEL MANAGER BRAND MANAGER
Maximize the impact of your marketing budget
Marketing is more complex than ever, leading to analysis paralysis and fewer smart decisions. Fospha simplifies this complexity.
See the true impact of all your marketing activity across every sales channel, pinpoint where you have room to grow profitably, and make the most of every dollar in your marketing budget
Understand your true marketing ROI for smarter spending
Traditional measurement tools bias towards bottom-of-funnel channels, making it difficult to identify true revenue drivers across the full channel mix and allocate budget accordingly.
With Fospha, see the true ROI of all your channels, make smarter budget decisions, and escape the bottom-of-funnel trap.
With automatic, customized reporting directly in your inbox, monitoring the metrics that matter has never been easier.
Prove True Channel Impact, Optimize Every Dollar
Fospha’s always-on MMM delivers the daily, ad-level insights you need to stay agile and optimize.
Instantly spot trends in your data, course-correct quickly, and identify both oversaturated campaigns and top performers with headroom to scale.
Maximize performance and make the most of every dollar in your channel budget.
Prove the business impact of brand. Secure future growth
Brand marketers know brand-building is a long game - but without early indicators of impact, brand budgets are the first to be cut when spending tightens.
Fospha’s Glow leverages causal reasoning modeling to measure the impact of brand campaigns on the sensitive leading indicators of future performance.
Quantify the impact of brand-building on tangible business outcomes, justify budgets and fuel long-term growth
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CMO
CFO
CHANNEL MANAGER
BRAND MANAGER
How we embed the Measurement OS at the heart of your business.
Where evolved measurement enables strategic planning, team alignment, and execution.
1. Data validation
We begin by establishing a solid data foundation. Our privacy-safe approach ensures your marketing data is accurately captured, reconciled, and fully reflective of your true performance, creating the reliable baseline needed for strategic decisions.
2. Total measurement visibility & growth planning
We’re a ‘glass box’ provider. You’ll be shown a step by step breakdown of your data at every stage of our modelling, so you can be confident in understanding your outputs.
You gain access to our enterprise-grade model we've pressure-tested across hundreds of retailers. Always-on media mix modeling. Daily training. Ad-level granularity.
This provides both upper and lower funnel visibility, revealing the true impact of your marketing strategy and enables us to develop a mutual success plan that balances short-term wins with long-term sustainable growth.
3. Change management & adoption
Change is difficult. We get that.
We help unite marketing and finance teams around a shared source of truth, facilitating the transition to a new view of measurement. Through regular training sessions, reporting workflows, and optimization insights, we ensure everyone understands the value of daily measurement and can confidently act on the data.
4. Continuous learning & growth
Our partnership extends beyond implementation. We help you design and interpret experiments to validate key hypotheses, continuously optimise your strategy, and confidently scale what's working.
By connecting Fospha to your tools and workflows, teams across your organisation—from CMO to channel managers—can make smarter, more confident budget decisions that fuel profitable growth.
Cross-team alignment
Causal decision-making
Full-funnel growth
Lower cost per sale
Lower new customer cost
Increase Unified ROAS
Hundreds of leading retail brands trust Fospha's Measurement OS
From scaling DTC brands to global enterprise retailers — Fospha's Measurement OS delivers the daily signal teams trust for their most important budget decisions.
Read our clients’ success stories
"Fospha is the most important tool in our marketing stack. By using Fospha to guide spend, Huel grew new customer revenue by 54% in just 6 months."
Ollie Scheers
CTO
"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."
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Olly Hudson
CMO
Fospha has been super helpful in helping Nest clients understand the value of social, upper funnel investment and emerging channels like TT, Pin and Snap."
Luke Jonas
Co-Founder
“Fospha has been a game changer for understanding how our paid media channels are performing.”
Will Wilkie
Senior Digital Marketing Manager
“Fospha has become a crucial part of how we guide strategy and make investment decisions—especially in upper-funnel channels like YouTube. It helps us clearly connect media spend to business outcomes, and that clarity plays a part in helping unlock investment and confidence across the business.”
Elvis Mugera
Paid Media Lead, River Island
"Fospha empowers brands to unlock extraordinary growth by quantifying hidden opportunities and delivering daily, actionable insights. It enables you to invest your media spend where it truly matters - reducing inefficiencies and driving transformative results."
Dan Sava
Founder
"Introducing an impartial, full-funnel tool to come in and 'mark Google's homework' really helped us justify our increased investment in PMAX & Paid Search. We report on Fospha numbers weekly in our exec meetings now."
Jamie Degiorgio
Head of Performance Marketing
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“We knew Snapchat had value but we couldn’t really prove it. With Fospha, we finally had the visibility we needed to invest in Snapchat. Now it's one of our top-performing channels.”
Sean Carpenter
Head of Digital Marketing
"Glow was the missing piece of the puzzle for us in understanding why AOV was moving in ways we had never been able to explain before. It has absolutely shaped the way we think."
Jon Grail
Director of Growth
"Halo really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan and promote a key sales channel."
Calvin Lammers
GM of Digital
"Fospha gave us the data confidence we needed. For the first time, we could clearly see how our TikTok Shop spend was influencing performance across our business."
Phoebe Powell
Paid Social Strategist
“Every time management challenged the numbers, I could open Fospha to prove what was really happening. Over time, Fospha became our source of truth for digital performance.”
Rabee Sabha
Digital Marketing Manager
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Stay ahead with the inside scoop from Fospha.
For over 10 years, we've been leading the change in marketing measurement.
\ \ AD PLATFORM PLAYBOOKS\ \ Fospha's AppLovin Playbook \ \ How to launch, scale, and measure effectively on AppLovin’s AI-driven platform\ \ Learn More](/content/reports-and-guides/applovin-playbook/index.html)
\ \ AD PLATFORM PLAYBOOKS\ \ The Full-Funnel Google Report \ \ How 25 retail eCommerce brands improved their Q4 2025 performance with full-funnel Google investment - and what it means for your strategy\ \ Learn More](/content/reports-and-guides/the-full-funnel-google-report/index.html)
\ \ INDUSTRY RESEARCH REPORTS\ \ The State of Retail Commerce 2026 \ \ How the strongest retail commerce brands will execute record-breaking performance in 2026\ \ Learn More](/content/reports-and-guides/state-of-retail-commerce-2026/index.html)
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\ \ INDUSTRY RESEARCH REPORTS\ \ The State of Beauty \ \ A full-funnel measurement playbook for retail beauty brands scaling across DTC, Amazon and TikTok Shop\ \ Learn More](/content/reports-and-guides/the-state-of-beauty/index.html)
\ \ AD PLATFORM PLAYBOOKS\ \ The 2026 TikTok Playbook \ \ Full-funnel insights and best practices for TikTok with Smart+, GMV Max, Symphony & more\ \ Learn More](/content/reports-and-guides/tiktok-playbook-2026/index.html)
.png)\ \ BFCM REPORTS\ \ Peak Playbook 2025 \ \ Your guide to spend smarter, acquire more new customers, and maximize sales during peak periods\ \ Learn More](/content/reports-and-guides/peak-playbook-2025/index.html)
.png)\ \ INDUSTRY RESEARCH REPORTS\ \ Halo: Measure and Grow Beyond .com \ \ New evidence revealing the hidden impact of your marketing - across Amazon, TikTok Shop, and beyond.\ \ Learn More](/content/reports-and-guides/halo-measure-and-grow/index.html)
.png)\ \ INDUSTRY RESEARCH REPORTS\ \ Prime Day 2025 Playbook \ \ A Unified Measurement Playbook for Retail Marketers\ \ Learn More](/content/reports-and-guides/prime-day-2025-playbook/index.html)
.png)\ \ INDUSTRY RESEARCH REPORTS\ \ Uncovering Meta’s Full Advertising Impact\ \ A study of 6 brands who graduated from Last Click to Fospha’s incremental full-funnel measurement\ \ Learn More](/content/reports-and-guides/meta-whitepaper/index.html)
.png)\ \ INDUSTRY RESEARCH REPORTS\ \ The Fabric of Growth \ \ A practical guide to full-funnel marketing for retail fashion brands\ \ Learn More](/content/reports-and-guides/the-fabric-of-growth/index.html)
.png)\ \ AD PLATFORM PLAYBOOKS\ \ Demand Gen and YouTube Playbook \ \ Spark demand, fuel discovery, and amplify downstream performance through full-funnel investment\ \ Learn More](/content/reports-and-guides/demand-gen-youtube-playbook/index.html)
.png)\ \ INDUSTRY RESEARCH REPORTS\ \ Glow: Proving the Business Impact of Brand \ \ New research reveals the connection between brand investment & business outcomes\ \ Learn More](/content/reports-and-guides/glow-report/index.html)
.png)\ \ AD PLATFORM PLAYBOOKS\ \ Performance Max and Google Search Playbook \ \ Cultivate cross-channel synergies, reduce wasted ad spend and maximize blended performance\ \ Learn More](/content/reports-and-guides/pmax-search-playbook/index.html)
.png)\ \ INDUSTRY RESEARCH REPORTS\ \ Halo: Measuring the Impact of DTC Ads on Amazon \ \ New research reveals the halo effect of DTC ads on Amazon sales \ \ Learn More](/content/reports-and-guides/halo-report/index.html)
.png)\ \ INDUSTRY RESEARCH REPORTS\ \ Fospha's Growth Accelerator Guide \ \ Full-Funnel Strategies, Frameworks, and Benchmarks for Sustainable Growth in 2025\ \ Learn More](/content/reports-and-guides/growth-accelerator-guide/index.html)
.png)\ \ BFCM REPORTS\ \ Black Friday Cyber Monday Report 2024 \ \ Step behind the curtain of BFCM 2024 to discover how the best brands broke records. \ \ Learn More](/content/reports-and-guides/bfcm-2024-report/index.html)
.png)\ \ AD PLATFORM PLAYBOOKS\ \ Ultimate Snapchat Playbook \ \ The latest insights from Fospha, New Engen, and Snapchat themselves on how to craft a winning Snapchat strategy.\ \ Learn More](/content/reports-and-guides/ultimate-snapchat-playbook/index.html)
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.webp)\ \ AD PLATFORM PLAYBOOKS\ \ Ultimate TikTok Playbook \ \ How to outpace competition with a bulletproof TikTok strategy\ \ Learn More](/content/reports-and-guides/ultimate-tiktok-playbook/index.html)
\ \ INDUSTRY RESEARCH REPORTS\ \ Elevating eCommerce: Secrets of Scaling Brands \ \ Unlock proven strategies and insights to drive sustainable growth for your eCommerce brand\ \ Learn More](/content/reports-and-guides/secrets-of-scaling-brands/index.html)
\ \ INDUSTRY RESEARCH REPORTS\ \ State of eCommerce Report Q1 2024 \ \ Your essential guide to the latest trends and strategies in eCommerce the digital marketplace\ \ Learn More](/content/reports-and-guides/state-of-ecommerce-report-q1-2024/index.html)
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.webp)\ \ BFCM REPORTS\ \ Black Friday Cyber Monday Report 2023 \ \ Discover the winning strategies and insights from the most important annual event for eCommerce brands.\ \ Learn More](/content/reports-and-guides/black-friday-cyber-monday-report-2023/index.html)
.png)\ \ INDUSTRY RESEARCH REPORTS\ \ Elevating eCommerce: The Unseen Power of Upper Funnel Spending \ \ Download Fospha's deep dive into the impact of spending in upper funnel (Brand Awareness) on brands' key performance indicators\ \ Learn More](/content/reports-and-guides/elevating-ecommerce-upper-funnel-report/index.html)
.webp)\ \ INDUSTRY RESEARCH REPORTS\ \ Full-funnel performance: Digital advertising in the privacy paradigm \ \ Co-written report by Fospha and Pinterest, diving into evolving digital challenges brands are facing.\ \ Learn More](/content/reports-and-guides/full-funnel-performance-digital-advertising-in-the-privacy-paradigm-pinterest-and-fospha-2023/index.html)
\ \ BFCM REPORTS\ \ Black Friday Cyber Monday Report 2022 \ \ Understand which channels, platforms and strategies can be used to stand out and win across the BFCM weekend\ \ Learn More](/content/reports-and-guides/black-friday-ecommerce-advertising-report-2022/index.html)
.png)\ \ INDUSTRY RESEARCH REPORTS\ \ State of eCommerce Advertising Report Q1 2022 \ \ Download Fospha's market summary showing channel and ad platform performance across eCommerce brands.\ \ Learn More](/content/reports-and-guides/state-of-ecommerce-q1-2022/index.html)
\ \ Snapchat Peak Playbook 2025 \ \ Optimize Snapchat to drive demand and maximize sales across all marketplaces this peak period\ \ Learn More](/content/reports-and-guides/snapchat-peak-playbook-2025/index.html)
\ \ Google Peak Playbook 2025 \ \ Optimize Performance Max, Paid Search, Demand Gen and YouTube to maximize sales this peak period\ \ Learn More](/content/reports-and-guides/google-peak-playbook-2025/index.html)
\ \ TikTok Peak Playbook 2025 \ \ Optimize TikTok to drive demand and maximize sales across all marketplaces this peak period\ \ Learn More](/content/reports-and-guides/tiktok-peak-playbook-2025/index.html)
Ready to know where to grow next?
FAQs
Can I access Fospha data through my AI tools?
Yes. Fospha MCP connects your Fospha measurement directly to AI tools like Claude and ChatGPT - so you can ask questions about your performance data in plain language and get answers back in seconds, using the same data that's in your Fospha dashboard. No login required.
MCP works with Claude and Cursor today, with ChatGPT and Perplexity coming next. You'll need an enterprise AI account (Claude for Work, ChatGPT Enterprise, or equivalent) to connect it.
Speak to your account manager to get set up.
What does the Fospha onboarding process look like?
Getting started with Fospha is quick and painless— most of our clients are up and running in less than 28 days with minimal effort.
All we need is admin access to your ad accounts, Google Analytics, and eCommerce platform—no coding or IT department needed!
Here's how it works:
- Initial Setup (about 3 hours): We'll help you connect your data through our easy-to-use onboarding portal.
- Data Validation (1-2 weeks): We'll verify your connections while you review initial insights for accuracy.
- Go-Live (by Day 28): You're all set! Full platform access with 24 months of historical data immediately available.
Your team includes an Onboarding Specialist for setup, a Customer Success Coordinator for ongoing support, and an Account Manager to help turn insights into growth opportunities
How long does it take to get started with Fospha?
Fospha delivers the fastest time-to-value in marketing measurement, with most clients fully live in under 28 days.
Your onboarding timeline:
- Setup (3 hours): Connect your ad platforms, GA4, and eCommerce data via our easy-to-use Onboarding Portal.
- Data Validation (1-2 weeks): We reconcile and verify your data for accuracy, ensuring seamless measurement.
- Go-Live (by Day 28): Access 24 months of historical data from day one and start optimizing your performance immediately.
How do I know your model is accurate?
We take accuracy seriously . Our model undergoes daily quality checks to ensure reliable, fair measurement you can trust. Here's how we ensure accuracy:
- Data Validation First: Before anything enters our model, we verify your tracking is consistent across platforms, identify any gaps between channels, and run daily checks to confirm outputs align with expected patterns.
- Historical Back-Testing: We prove our value by showing how our model would have accurately predicted your past performance trends, giving you confidence our recommendations are reliable.
- Outlier Capping: During major sales events like Black Friday, ad platforms typically over-claim credit. Our system automatically adjusts the outputs on high-traffic days to maintain a fair picture of what's really driving results.
Is Fospha privacy safe?
Yes, Fospha is built for privacy-first measurement, today and in the future.
For 10+ years, we've led the shift away from pixel-based tracking, building our solution to meet global privacy standards like GDPR, CCPA, and iOS14+, and preparing for changes like Google’s Privacy Sandbox.
Here’s how we do it:
No third-party cookies or user-level tracking: Our model doesn’t rely on personal identifiers or outdated tracking methods
- Privacy-first by design: Fospha combines always-on measurement signal with Daily MMM to restore visibility lost to privacy changes—without compromising compliance
- Proven compliance: Trusted by global brands across the US, UK, and EU, Fospha meets the highest privacy standards
How is Fospha different from traditional MTA, MMM, and other marketing measurement solutions?
Fospha uniquely combines the best of both worlds by unifying always-on measurement signal with Daily MMM - something our competitors simply don't offer.
While platform-native dashboards miss upper-funnel impact due to signal loss, and traditional MMM lacks the speed and granularity for daily decisions, we deliver:
- The granular, ad-level measurement insights for tactical optimization
- The predictive power and total channel visibility of our Daily MMM, fairly crediting both demand generation and capture channels
Our unified approach, refined through 10+ years of working with hundreds of brands, corrects the common measurement bias toward last-touch channels - properly valuing the complete channel mix from awareness to conversion.
Which channels does Fospha measure?
Fospha measures your entire channel mix, from brand awareness to conversions, giving every channel fair credit using privacy-safe Daily MMM.
We cover everything that drives growth-across web, app, and Amazon - and unify it into a single, unbiased view.
What sets us apart:
- Halo Effect: Reveal how Meta, TikTok, and Google ads drive sales on Amazon - with unified ROAS across DTC and marketplace
- TikTok Shop: Track in-app and on-site purchases together, giving you full visibility into TikTok performance beyond what Google Analytics can capture
- App Sales: We model app and web sales separately to reflect how customers behave on each platform
With Fospha, you measure what matters - no blind spots, no wasted budget, just smarter growth.
How soon will I see value from Fospha?
Immediately.
Fospha gives you full-funnel, privacy-safe measurement from day one—so you can optimize spend, measure true channel impact, and make smarter decisions faster. Here's how different teams benefit from Fospha from day 1:
For Performance Marketers & Growth Teams:
- Stop wasted spend & scale smarter – Use Spend Strategist to forecast ROAS, conversions, and revenue at different spend levels—helping you scale efficiently.
- Optimize within & across channels – Get ad-level insights to improve performance and shift budgets strategically, even when direct reallocations aren’t possible.
For Marketing & Finance Leaders:
- Confident, bias-free reporting – Move beyond last-click limitations with independent, privacy-safe measurement trusted by CMOs and CFOs.
- Smarter budget decisions – Use Spend Strategist to forecast the most efficient spend levels before committing budget.
- See the full impact of marketing – Get daily, MMM-powered insights that quantify brand-building and performance marketing together.
No blind spots, no wasted budget - just better decisions from the very start.
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Finally prove that brand spend drives business results
Glow measures the early signs of brand demand while your campaign is still running, so you can show your CFO it's working before the revenue arrives.